To all the solopreneurs and online startup rockstars, you have a lot of competition. There are up to 3 million ecommerce businesses in existence (excluding China) around the globe. If you want to make an impact with your target audience, you have to have a well-defined, recognizable brand. A mediocre strategy won’t cut through the noise of newsfeeds and pop-up ads to deliver your message, no matter how awesome your product or service may be.
Define Your Online Business
If you’re ready to define (or redefine – because who doesn’t need to step away from 2020?) your online business for better branding and revenue growth, we have the five tasks you need to work toward today.
Understand the value of what you’re offering.
This will require you to perform a little market research. The goal is to discover the financial value of what you are offering. However, it’s crucial to keep in mind that the value doesn’t come from what you think it is, but rather what your target audience will or is already paying.
Bottom line: Don’t create paid content if the same or similar content is available for free in multiple places. Conversely, don’t give away valuable content when your audience is willing to pay a premium price.
Identify the market for your product or service.
In other words, know to whom you’re selling, why they want to buy, and how much your competitors are charging. Understanding your market allows you to know your place in it. This stage may take longer than you’d like, especially if your business idea is still in the conceptualization phase.
Bottom line: You must know your audience, competition, and market environment before you can clearly define your online brand.
Design and develop your web presence.
Build (or relaunch) a website that is on-brand. Continuously update your website and social media platforms so your customers and clients know you’re active and engaged. Make your content useful. Yes, we all want to make money, but without useful content, you’ll rarely see repeat visitors.
Bottom line: Create a presence and continue to show up. Listen to your loyalists. They can offer helpful information that can help you shape your online strategy.
Generate content & drive traffic.
You don’t have to be a top-notch graphic designer to build branded images to use on your website or social media. Check out our favorite design tools for the non-designers amongst us 🙋. Craft blogs and articles full of information and inspiration that your customers can use in their own businesses or life. Monitor your website analytics to see which topics register most with your audience and begin to shift your content to meet those demands.
Bottom line: You don’t have to be a trained artist or professional writer to create valuable content for your audience. Offer useful, relevant content and continue to replicate the topics that pull in the most traffic.
Convert traffic & monetize.
Now that you understand the topics that grab your audience’s attention, it’s time to convert those web visitors to paying clients. Begin to incorporate a specific, relevant call-to-action that positions your services as a solution. When you incorporate your brand as a remedy to your audience’s pain point, it doesn’t read as a hard sale and is less invasive to the reader. Track your call-to-action verbiage. Which words pull in the most clicks and purchases? Refine your message to include the most converting language.
Bottom line: Money follows helpfulness. Create content that shows you recognize your target audience’s biggest pain points. Then, position your services or products as the solution.
Define your online business even faster with my 3-part strategy to organizing your business with the most effective systems without burying yourself in busywork. It’s totally free (plus, you get an awesome gift just for showing up). Join the free workshop now!
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