For a successful Online Business Manager, creating stellar social media posts is not just a way to engage with fans and followers, it’s essential to gaining new clients. The most challenging part of creating share-worthy social media images is understanding what your audience wants, and based on numbers, the majority of businesses don’t have a clue.
Brandwatch reveals 96 percent of the people who discuss brands online do not follow those brands’ owned profiles. Just because people are talking about your brand, doesn’t mean they’re engaging with it. If you’re ready to make your social media posts work harder for you, we have a list of skills you need to master and the tools to help you do it.
Social Media Monitoring
If your strategy for social media is to post a pic and log out, it’s time for a new approach. Monitoring your content on social media gives you the opportunity to engage with your fans and determine what type of content performs best. Hootsuite is a social monitoring app that allows you to schedule posts days in advance and simultaneously post to different platforms while monitoring your engagement. From one platform, you can:
- Track brand sentiment
- See growth of fans and followers
- Monitor Facebook Insights
- Monitor Google Analytics
- Draft and schedule messages at strategic times
The Hootsuite app also allow you to respond to comments and questions on your social channels. No more jumping from one site to another. You can monitor all activity from on location.
Online Customer Service
Social media customer care is a must in your arsenal of creating stellar posts. This is an area where you have the most opportunity to shine. Currently, there are very few brands taking the initiative to respond to customer complaints or questions or even offer more information about a product when asked. Smart Insights reports brands send an average of 23 promotional messages for every one response they give to a customer or audience member. Some 95 percent of customers who voice a complaint via social media will never be heard by the brand they’re mentioning and, on average, companies one respond to 13 out of every 100 people who request more information about a product. Don’t think of social media as a one-way stream of information where you’re constantly pushing out content. Schedule time to read and respond to your customers’ feedback.
You’re on OBM, not a professional graphic design artist (but kudos to those who have learned to master Photoshop and the like). While you don’t have to spend hours a day creating stellar social media images from scratch, they are necessary to garner attention. Visual content is more than 40 times more likely to get shared on social media than other types of content. There are numerous websites that offer high-quality, royalty-free images you can use on your website, blog and social media. Check out Upsplash, Pixabay and Pexels for everything from customizable background images to the most beautiful food photography. Turn to Canva for a free step-by-step process to brand your chosen images.
Recognize And Use UGC (User-Generated Content)
One quarter of social media users turn to product and service reviews on a brand’s social media page to help in their purchasing decision. Roughly one-third of online shoppers will make a purchase through Pinterest, Instagram, Twitter, or Snapchat. One of the best ways to reach people who are looking for guidance in a purchasing decision is with user-generated content. Showing prospective customers that other consumers are happy with your product or service speaks for your brand’s trustworthiness. Use UGC to build organic reach, specifically on Instagram. Be sure to tag the follower to give them credit for the photo and depend on your customer base to become your team of influencers.
Not monitoring your posts engagement level is like running a business without ever checking your financial standing. You must know what works in order to move forward with a successful plan. Gather various data – like shares, comments, and questions – and analyze the numbers to determine what type of content your followers like best. Perhaps they’re partial to long Facebook posts, and Instagram images that feature people using a product rather than seeing the product on a shelf. You’ll also want to study the days and times your audience is most active. Mold your posting schedule to when you see the most activity. Take note of the engagement to craft better-performing posts moving forward.
By employing these five skills, you’ll not only create stellar social media images, but you’ll also craft content with which your audience wants to see and engage. Want to take your social media posts to the next level? Check out our five ways to create insanely shareable content.
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