If someone asked you if you’d like to start growing your startup or scaling your biz, which would you choose? Entrepreneurs often use these words interchangeably, and while both are awesome for increasing brand awareness and converting new customers, there is a distinct difference between the two.
What is Business Growth?
Business growth happens when your revenue increase is offset by the resources you have to add to gain that increase in revenue. For example, if you gain $40,000 in new revenue, but hire a digital sales manager and pay them a yearly salary of $40,000 in order to do it, your business is growing, but not adding much value.
What is Scaling in Business?
Scaling your biz is growing your revenue at a more rapid rate than you assume new costs. This is when you gain $10,000 a month in sales, but you’re only spending $700 a month in automation tools and business systems to help you achieve the increased revenue. The gains you achieve far outpace the expenditures, scaling your business to major success.
Best Plan To Scale Your Business
Adding more resources to grow your business essentially means that you’re facing stagnate growth. An unavoidable challenge of growth as compared to scaling your biz is that eventually, you’ll tire of expanding your services or team just to break even or for minimal growth.
Developing a strategy to scale your business, however, means you’re putting minimal financial resources or time into the every day recurring tasks required to keep the business running, but receiving a major revenue increase. When you’re spending a relatively low amount of time, energy, and cash on results that 3x or even 10x your business, you’ve created the ultimate scaling system.
Contrary to what some marketing gurus suggest, scaling your business doesn’t have to take months. Immediate changes can return hours of time to your day, allowing you to concentrate on bringing in more customers.
Steps To Scale
If scaling a business is as easy as described, why doesn’t everyone do it? While the recipe to scale your startup or small biz sounds simple, there are specific ingredients that must be incorporated for success. In my free masterclass, we talk about my 3-part strategy to organizing your business with the most effective systems without burying yourself in busywork.
The challenge with scaling a business is that so often, rockstar entrepreneurs (like yourself) are totally worn out. The 12-hour days, on-call weekend, and sleeping with the phone glued to your hand leaves you mentally and physically exhausted. In order to climb out of the chaos of being tied to daily tasks and scale your business rather than manage it, you need three elements:
- Standard Operating Procedures (SOPs)
Putting in the time on the frontend to develop these elements will give you back hours each day to concentrate on taking your business to the next level. When you sign up for my free workshop, I’m going to get you started with my complete ClickUp template library. You’ll get the very strategy I use to take my business from zero to six figures in less than six months. In this training, we’ll review the best business systems to incorporate into your business and how to customize them to meet your specific needs.
Plus, it’s totally FREE. Sign up today and let’s start scaling your business!
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