When do you use a pitch email? Great question! Here’s the short answer: If you sell a product or service, need donations to operate a non-profit, regularly make a call for volunteers, or generally want people to connect with your brand, you need a pitch email. The key, however, is perfecting your pitch email system so it doesn’t steal your time while gaining new customers.
Create Pitch Email Template
Utilizing a pitch email template means you’re not recreating the sales wheel with each new potential client or customer. When the core message of your pitch is already created, you can customize it as needed for the situation.
As you build your template, be sure to include these items:
- Effective subject line: Less than half of the sent emails are read. The subject line is your first (and possibly only) way to connect with a prospect. Craft a meaningful phrase with these tips:
- Shorter is better. Opt for 41 characters (or fewer).
- Emojis are like questionable (although tasty) take-out, best used in moderation. One is plenty.
- Use sentence case writing. Capitalizing each word seems too formal for email.
- Use the preview text space: Many marketers leave this space blank, but it’s prime real estate to tease your recipient with a little more info.
- Introduce yourself: Grab your recipient’s attention by immediately (and briefly) explaining what you do and for whom you do it. (e.g.: “Hey Sarah, My name is Katie and I help successful brands like and make more sales through social media.”)
- Body text: You don’t want to overwhelm your lead, but you do want to offer enough information to peak their interest. Include examples of current or past clients, links to testimonials, link to your portfolio (if applicable), and stats that show your value.
- A clear CTA: What do you want the prospect to do now? Create a clear “next-step” for the recipient to follow.
- Personalized closing: Don’t leave the ending generic and hope they’ll take action. Add a “P.S.” message with a short note that’s tailored to the brand (i.e.: “Enjoyed your behind-the-scenes live video with your fall merchandise launch.”).
Test Email Pitch Template
As you craft your email pitch, you need to test its effectiveness. Try slightly different variations of the subject line. Then, modify the body text. Perform A/B testing with each adjustment to see which version best reaches your target audience.
Before you hit send on your final version, give it one last review. Presentation is often everything and can make the difference between an email being skimmed and deleted or a click-thru. When possible, present your main points in a bulleted style so the reader isn’t skimming for pertinent info.
Want to test your new pitch email template on other solo- and entrepreneurs? Join our Free Facebook Group, The Elevate Effect Community, and get valuable feedback from other professionals!
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